Dynamic

Brief:

Dynamic wanted a range of logo ideas to chose from to help them convey that they felt themselves to be among the best in their sector, but were not beyond the reach of potential customers from a price perspective.

This logo is one example from a set of visuals sent to the client. The D is bold and striking and conveys movement and “dynamics” - important in their market - while the ”dynamic merchandise” positioned and colour scaled below adds a clear finish.