How important is your branding to you? If you hesitated, it isn’t important enough! Branding is of critical importance to every business, of any size, in any market or industry. A well-chosen and well-executed branding strategy can be the edge you need over the competition, and the cornerstone of your entire marketing strategy. A bad…
Why (and how) to keep full control over your website There was a time when all you needed to be on the cutting edge of internet presence was a company web page – any kind of web page at all. Unfortunately for a great many of us, that was more than fifteen years ago. To…
On the importance of print design It seems it has always been fashionable to declare that ‘print is dead’. In reality, print is more important than ever to integrated marketers, and anyone who needs to finely target segments of their market and know that they’ll stand out against the competition. And that’s pretty much everyone….
