I know, I keep going on about this but it is so important. Your brand is the first thing a potential customer will know about you – and if you get it wrong, it’ll be the only thing. A strong, recognisable brand can be your most important asset. Make sure it says the right things…
(because sometimes there are just more than ten) There will officially be more than three billion people online in one form or another by the end of the year, and success as an e-tailer means getting attention (and money) from as many of them as possible. The journey these hordes of potential customers take from…