Technology is rapidly evolving in different industries. Artificial Intelligence (AI) has gained popularity over the years and has become a tool for businesses to ease workflow and increase efficiency. However, with AI’s abilities, many industries and careers might face changes in the near future, including mine. So as a freelance graphic designer I have started to look at how AI could impact my work, what to expect and how to adapt.
Can Automation Save Time and Increase Efficiency?
One of the main impacts of AI in graphic design is automation. As a graphic designer, repetitive tasks such as resizing images, resizing dimensions, or filling out logos can be tedious, these tasks I currently do using Adobe Photoshop and Adobe Illustrator. With AI, apparently designers can use machine learning algorithms to quickly perform these tasks. So I may be able to use AI to take over the less creative aspects of a my designer workload, but will I still end up checking each one anyway? Will it end up costing me more with all of these subscriptions?
Will AI Enhance Creativity
Graphic designers can use AI as a tool to enhance their creativity. AI allows designers to access a wide range of designs and styles to help inspire them and guide them during the creative process. Additionally, AI allows designers to experiment with different styles and customizations quickly. So far I have experimented with Jasper and NightCafe. Both of which I loved and became slightly hooked, but also a little frustrated that I couldn’t immediately get what I needed through my random explanations… this is an area that I need to improve. I am used to being able to sketch and mock up quickly what I need instantly, but then creating that artwork inevitably takes time (and skill).
It’s Not the End of the World
The future of AI may seem daunting, but it’s not the end of the world for graphic designers. AI may have its advantages, such as automating tasks and increasing efficiency, but it cannot replace the creative instinct, emotions, and human interactions that go into graphic design. Design work still requires a human touch, and the creative expression of designers cannot be replaced by AI.
As AI gains ground in the industry, freelance graphic designers will learn and adapt. Automation, enhanced creativity, changes in availability, and future predictions of AI on graphic design are things to consider as a freelance graphic designer. However, AI won’t be able to replace the human touch in graphic design. Freelance graphic designers have the chance to evolve and learn new skills while remaining an integral part of the industry. As a small business owner, remember the value of human creativity and the importance of skilled designers.
The hero image on this page was created in about 2 minutes using NightCafe.
