How to write a brief for your website designer

The online face of your business is no longer a minor detail. It isn’t even merely ‘important’ anymore, it is absolutely vital. Your website, your Facebook account or your mobile app are the way a great many potential customers discover your business, it will set the tone for all future interactions with them. You know how important first impressions are. It is critical that your web presence presents a professional image that is consistent with your brand and the nature of your business.

When it comes to designing a website that does all that, it is easy to get overwhelmed or lost in the details. If you set a reasonable (and realistic) budget, and develop a clear and complete brief for your designer, you will save yourself a great deal of trouble. The key words are clear and complete. The best way to achieve both is to include your chosen designer in the planning stages. They can help narrow all the possibilities down to a shorter list of achievable, effective goals that can be accomplished within your budget.

The Little Design Studio has created the infographic below to lead you through the process of developing a brief for your website designer using the GAME method. Give it a look, and feel free to use some or all of the advice when putting your next website design brief together.

So, what will I get? Bespoke and Template Websites

When creating a new website there are generally two options available to you – purchasing a pre-built template or having one built bespoke for your business needs. In order to decide which is right for you, you’ll need to know a bit about what makes one different from the other.

• A template website is a generic, pre-built framework available for anyone to purchase, and is most likely already in use in several places on the web. Many aspects of a template can be customised. You (or your designer) usually has control of the colour palette and several visual variables, and of course your own logo and images will be used. While these template websites are not as flexible as bespoke website designs, you can make everything within the limits of that template uniquely your own.
• A bespoke website is tailored to meet the specific requirements of your business and is designed and built by experienced professionals. Designers and developers will spend time analysing your requirements, interpreting your brief, and will work with you at every stage to create a website design that is unique to you. A bespoke design ensures that the identity of your business is consistent throughout the site and visitors get the exact user experience that you desire.

For a free, no obligation consultation contact us today